mPulse Mobile, a leader in conversational AI and digital engagement solutions for the healthcare industry, has introduced new content capabilities and streaming courses aimed at addressing health literacy barriers in a consumer-friendly format. These advances continue mPulse’s focus on integrating streaming content into digital health engagement strategies, combining conversational AI with powerful health streaming content to engage consumers and promote healthy behaviors.
One of the new features is the “Stories” video format, which adapts video “stories” seen on social media platforms like TikTok and Instagram Reels to deliver captivating content on important healthcare topics. This format is personalized to address various engagement challenges, such as medication adherence, gaps in care, and health plan navigation. It aims to increase engagement and improve health outcomes among targeted populations.
mPulse deployed the “Stories” format in a diabetes eye-screening outreach program involving 200,000 Medicare Advantage members. A subset of 100,000 members received the streaming content in this format, and they showed a 274% higher Call to Action completion rate compared to members who did not receive the “Stories”-formatted content.
Additionally, mPulse has introduced new streaming health courses designed to improve health literacy on various key health issues. These courses use proven learning techniques and behavioral science to help healthcare organizations extend the digital experience from initial outreach to deep, relationship-building experiences.
mPulse Mobile’s goal is to provide meaningful digital content that engages members and motivates them to make healthier choices, manage conditions, and build health literacy. Their platform combines healthcare Conversational AI with health education tailored for the streaming age, making it easier for healthcare organizations to engage consumers and foster positive health behavior change.
About mPulse Mobile
mPulse Mobile reimagines health engagement to inspire healthier lives and foster deeper relationships between healthcare organizations and consumers. Their Conversational AI platform and health education offerings deliver tailored digital health engagement experiences that educate, activate, and nurture healthcare consumers. With over a decade of experience, more than 150 healthcare customers, and 1 billion conversations annually, mPulse Mobile has the data, expertise, and solutions to drive healthy behavior change.
